• Applying user insights, condensed document by 50%, resulting in reduced operations costs and improved usability
• Through agile experimentation, tackled substantial usability challenges, infused progressive disclosures, reduced clicks, and decluttered interface to alleviate cognitive load, reducing time-on-task by 15% and raising SUS by 24%
• Engineered impactful workshop templates that enhanced stakeholder buy-in and empowered teams to identify user and business outcomes, map assumptions and questions, and define research methods and success metrics
• Planned and conducted user research, notably interviews, usability studies, focus groups, and co-creation; validated experiences and tested assumptions early, through mockups, wireframes, prototypes, and flow diagrams
• Secured leadership endorsement for UX initiatives by aligning research to tangible business results, leveraging Google HEART, Design Thinking, and co-design workshops to drive actionable improvements and alignment.
• Produced detailed personas, user workflows, data visualizations, information architecture diagrams, and journey maps
• Influenced evolution of visual design language and scalable design system, enhancing usability, accessibility, and agility
• Facilitated enterprise UX training workshops series; mentored and trained less experienced designers to improve their output, abilities, decision-making skills, and empathy for our consumers
• Nurtured a safe, inclusive culture rich in open dialogue and collaboration, driving collective creativity and productivity

• Applying user insights, condensed document by 50%, resulting in reduced operations costs and improved usability
• Through agile experimentation, tackled substantial usability challenges, infused progressive disclosures, reduced clicks, and decluttered interface to alleviate cognitive load, reducing time-on-task by 15% and raising SUS by 24%
• Engineered impactful workshop templates that enhanced stakeholder buy-in and empowered teams to identify user and business outcomes, map assumptions and questions, and define research methods and success metrics
• Planned and conducted user research, notably interviews, usability studies, focus groups, and co-creation; validated experiences and tested assumptions early, through mockups, wireframes, prototypes, and flow diagrams
• Secured leadership endorsement for UX initiatives by aligning research to tangible business results, leveraging Google HEART, Design Thinking, and co-design workshops to drive actionable improvements and alignment.
• Produced detailed personas, user workflows, data visualizations, information architecture diagrams, and journey maps
• Influenced evolution of visual design language and scalable design system, enhancing usability, accessibility, and agility
• Facilitated enterprise UX training workshops series; mentored and trained less experienced designers to improve their output, abilities, decision-making skills, and empathy for our consumers
• Nurtured a safe, inclusive culture rich in open dialogue and collaboration, driving collective creativity and productivity

• Redesigned Hey Dudes e-commerce platform, achieving a notable 51% year-over-year increase in checkouts reached
• Evolved user, business, and technological requirements into world-class deliverables, including user journey maps, task flows, information architecture diagrams, wireframes, interactive prototypes, and high-fidelity mockups.
• Forged appealing web identities, design systems, UI kits, interactions, transitions & animations

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• Conceptualized and produced captivating motion graphics, type treatments, animations, and diverse motion designs. Streamlined design workflows by innovating templated assets and shared libraries
• Edited and produced content embodying the artist's distinct voice/vision, optimizing designs for maximum platform/audience resonance and aligned with overarching marketing objectives.
• Meticulously assembled raw footage, orchestrated impactful shot sequences, and finalized polished cuts for promotional videos, animated graphics, and dynamic visual effects
• Designed modern, aesthetically compelling yet highly functional static graphic assets including brand decks, influencer packages, ads, and more - harmonizing form and purpose

• Executed thorough competitive market analysis to design consumer-resonant, brand-aligned apparel catalyzing profitability through precise consumer targeting
• Managed technical spec packages for apparel prototypes, meticulously documenting fit, sizing, and construction refinements across the product lifecycle
• Researched global market insights to identify seasonal on-trend designs spanning silhouettes, prints, colors, fabrics, and techniques
• Conceptualized inspirational mood/trim boards and color direction cards fueling creative ideation
• Oversaw styles seamlessly from concept to completion managing all facets like fabric/trim selection, fittings, construction methods, etc.
• Rendered detailed computer-aided design visuals including comprehensive garment views and line sheets

• Curated balanced, trend-forward monthly assortments aligned with brand DNA, leveraging sales analysis to vision future directions
• Identified seasonal on-trend colors, fabrics, silhouettes through in-depth runway/market research to conceptualize brand-fit designs and prints
• Illustrated comprehensive design assets - hand sketches, flats, keylooks, line sheets, presentation boards. Constructed meticulous tech packs for sampling and production
• Originator of distinctive print artwork for all-over and engineered layouts. Recolored prints, researched inspiration, sourced reference materials
• Directed fittings, managed sample corrections via construction sketches, photos, detailed fit notes. Approved final production strike-offs and trims

• Strategically planned, executed, and measured ROI-driven social/digital content strategy fueling continuous growth
• Monitored, analyzed, and reported social media engagement and other metrics; disseminated data-backed insights to optimize engagement
• Elevated brand identity through compelling, unified branding assets meticulously crafted for web, social, email, and beyond

• Expertly led a diverse team of pattern makers, sewers, cutters, and designers to develop monthly collections
• Collaborated closely with product and marketing teams to design an e-commerce website that aligns with strategic business objectives, crafting wireframes, information architectures, and user flows to shape its structure and layout
• Leveraged Shopify and Google Analytics to increase sales through data-driven merchandising and marketing
• Devised digital and print marketing campaigns, including packaging, email, ads, social and web collateral
• Designed, merchandised, and developed seasonal collections based on the thorough runway and market trend research.
• Produced tech packs with technical drawings, construction, fabric, trim, color, and fit specifications; managed all production approvals, including fit evaluations, lab dips, strike-offs, wash approvals, and trims.
• Lead and project-managed e-commerce & editorial photoshoots
• Designed custom embroidery designs, trims, and other embellishments

• Conceptualized and visualized high-quality architectural 3D models and renderings to facilitate the design process and communicate design intent
• Designed bespoke furniture, decor, and art for luxury properties, elevating brand experiences
• Optimized spaces by driving programming efforts focused on space planning, layout optimization, and effective utilization of furnishings, equipment, lighting, and color coordination.
• Developed cohesive brand identity across digital (web, social media), print, and ads.
• Owned the development of on-brand marketing across web, social, print, and digital ads. Led social media strategy to maximize engagement and brand awareness.
• Skillfully crafted and consistently managed the Michele Bohbot DNA website

• Formulated and presented high-impact seasonal product assortments through compelling design sketches
• Utilized market intelligence to design top-selling apparel within target costs and margins, maximizing profitability
• Owned the entire product development lifecycle, from drape approvals and construction details to in-house sampling, tech pack development, and leading successful fitting
• Streamlined processes to enhance cost efficiency and product quality, leading to significant profit margin improvement
• Empowered the design team through effective leadership, prioritizing and assigning tasks for all stages of sample production (cutting, sewing, finishing, pressing)
• Proactively sourced market-leading fabrics and trims, while contributing to the design and creation of unique embroidery designs, trims, and embellishments, elevating the overall product aesthetic

• Meticulously established distinctive brand identity, compelling visual language, and impactful color palette that permeated all marketing touchpoints
• Executed visually striking marketing collateral: business cards, brochures, signage, presentations, packaging, emails, decals, and flyers
• Channeled creative expertise to develop eye-catching graphics for printed apparel, accessories, fitness equipment, and studio decals

• Unleashed powerful advertising and marketing assets that reinforced brand identity across web, packaging, emails, ads, print pieces, signage, billboards, brochures, displays, lookbooks, and more.
• Exhibited exceptional precision in retouching and editing photography for e-commerce, marketing, and advertising, upholding and elevating brand standards.